iAM Health
iAM Health, a fresh-faced brand from Singapore, specializes in supplements and probiotics. Their commitment lies in using 100% natural ingredients, backed by robust research, to craft supplements that nurture overall body health without the drawbacks often found in pharmaceutical drugs.
Product Launch Campaign
KOC Engagement
e-Commerce Key Visual
Video Creative
iAM Health engaged Sunnio Media to establish its foothold on XiaoHongShu (Little Red Book) and TaoBao, targeting the discerning Chinese consumer base. Sunnio Media orchestrated the initiation of iAM Health's XiaoHongShu account, employing meticulous pre-planning and thorough competitive analysis to accentuate the brand's unique advantages and sow the seeds of brand affinity.
Seamlessly integrating novel product trials, we helped the brand to entice prospective consumers and harnessed the power of Key Opinion Consumers (KOCs) to organically endorse and share credible product experiences.
Additionally, Sunnio Media curated captivating keyvisual designs tailored for iAM Health's e-commerce profiles on both XiaoHongShu and TaoBao, encapsulating the essence of product highlights while harmonizing with the preferences of the Chinese consumer demographic to drive impactful conversions.
