- The Edu Experience
The Edu Experience is an education provider known for its dedication to nurturing young minds through thoughtful, learner-centric teaching. Its team comprises experienced professionals, including former MOE teachers, curriculum developers, and primary education specialists. At The Edu Experience, children are guided with the care and attention one would offer their own, creating a warm, supportive environment where learning thrives.
The Edu engaged Sunnio Media to establish its foothold on XiaoHongShu (Little Red Book), targeting the discerning Chinese parent demographic. Sunnio Media orchestrated the initiation of The Edu’s XiaoHongShu account, employing meticulous pre-planning and thorough competitive analysis to accentuate the brand’s unique advantages and sow the seeds of brand affinity among parents.
- Video Creative
- Trial Class Campaign
The Edu Experience launched a targeted trial class campaign on Xiaohongshu to engage Chinese parents seeking quality education for their children. By showcasing its hands-on teaching style, experienced educators, and vibrant classroom environment, the campaign effectively communicated the center’s strengths. The authentic content resonated with parents, resulting in a high level of interest and numerous enquiries about trial class availability and enrollment.
