- Innersense
Innersense is a trusted beauty salon chain in Singapore offering a comprehensive range of services—from customized facial treatments and professional manicure & pedicure to expert eyebrow embroidery. Each service is thoughtfully designed to enhance both beauty and well-being, embracing a holistic approach that nurtures the body, mind, and spirit. Discover the full suite of services and experience beauty that goes beyond the surface.
COVERED PLATFORMS
Innersense, a well-established beauty salon chain in Singapore, joined forces with Sunnio Media to strategically expand its brand presence on XiaoHongShu (小红书). Recognizing the platform’s influence among younger, trend-conscious consumers, the collaboration aimed to build lasting brand affinity and strengthen engagement within Singapore’s vibrant Chinese-speaking community. With a growing demand for authentic, wellness-oriented beauty services, XiaoHongShu provided the ideal channel to showcase Innersense’s commitment to holistic self-care and personalized beauty experiences.
During the initial launch phase, Sunnio Media curated a series of creative and festive campaigns tailored to XiaoHongShu’s content style and audience preferences. These included seasonal promotions, themed giveaways, and interactive content designed to capture attention, encourage participation, and drive organic engagement. This approach not only generated significant brand awareness but also contributed to a rapid increase in followers, laying a strong foundation for sustained growth and deeper consumer connection on the platform.
- User Acquisition Campaigns
As a rapidly expanding beauty salon chain, Innersense initially focused on leveraging affordable entry-level treatments to attract first-time customers. By offering accessible services at competitive prices, the brand successfully drove foot traffic to its outlets and created opportunities for in-store engagement.
Without relying on paid advertising, Sunnio Media help Innersense strategically nurture customer loyalty by upselling premium treatments, effectively converting walk-in clients into repeat customers. This organic approach not only helped grow a solid base of returning clientele but also boosted the salon’s follower count and brand visibility across digital platforms.
- Video Creative