iAM Health engaged Sunnio Media to establish its foothold on XiaoHongShu (Little Red Book) and TaoBao, targeting the discerning Chinese consumer base. Sunnio Media orchestrated the initiation of iAM Health’s XiaoHongShu account, employing meticulous pre-planning and thorough competitive analysis to accentuate the brand’s unique advantages and sow the seeds of brand affinity.