- Eyecare People
EyeCare People is a boutique eyewear house that focuses on eyewear and thorough eye exams, and they truly excel in offering top-notch eye care solutions. They do this by using cutting-edge instruments and featuring premium eyewear brands like Lindberg, Tom Ford, Mykita, Yellowplus.
Eyecare People connected with Sunnio Media to establish a presence on XiaoHongShu (小红书), aiming to appeal to high-end consumers in Singapore.
We centered our approach around EyeCare People’s standout professional eye examination service, making it the cornerstone of our strategy. Leveraging the XiaoHongShu platform and feed ads & search ads, we aimed to capture the interest of new users, drawing them into the world of EyeCare People and encouraging them to visit our stores.
- Trunk Show Campaign
As the official retailer of LINDBERG, Eyecare People hosts an exclusive annual trunk show that showcases the brand’s latest collections and craftsmanship. This event is a key highlight for both existing LINDBERG customers and new eyewear enthusiasts seeking premium, Danish-designed optical frames.
To amplify awareness and drive attendance, SUNNIO Media collaborated closely with Eyecare People to develop a targeted digital strategy. This included the curation of four thoughtfully crafted social media posts and a series of engaging Instagram Stories, each offering a distinct narrative angle—ranging from LINDBERG’s minimalist design philosophy to the brand’s bespoke engineering and premium material selection. These content pieces were then strategically deployed as part of a paid social campaign to reach discerning consumers and invite them to experience the LINDBERG trunk show in person.
- KOC Engagement
- Ad Campaign
SUNNIO Media has been a long-term marketing partner of Eyecare People, supporting their continuous brand growth and customer acquisition on Xiaohongshu (Little Red Book)—a key platform for engaging Chinese-speaking consumers in Singapore. Each month, SUNNIO Media designs and executes performance-driven ad campaigns on Xiaohongshu, promoting Eyecare People’s diverse range of eyewear collections—including designer frames and specialized lenses—as well as their comprehensive eye care services.
By combining strategic content planning, localized storytelling, and platform-specific ad buying expertise, SUNNIO Media consistently delivers strong campaign outcomes. On average, Eyecare People receives over 100 qualified inquiries per month through Xiaohongshu, with more than 20 new walk-in customers visiting their outlet as a direct result of the campaigns. This ongoing success has solidified Xiaohongshu as a key digital touchpoint in Eyecare People’s omnichannel marketing strategy.
- Video Creative