Eyecare People
EyeCare People is a boutique eyewear house that focuses on eyewear and thorough eye exams, and they truly excel in offering top-notch eye care solutions. They do this by using cutting-edge instruments and featuring premium eyewear brands like Lindberg, Tom Ford, Mykita, Yellowplus.
Video Creation
Eyecare People connected with Sunnio Media to establish a presence on XiaoHongShu (小红书), aiming to appeal to high-end consumers in Singapore.
We centered our approach around EyeCare People's standout professional eye examination service, making it the cornerstone of our strategy. Leveraging the XiaoHongShu platform and feed ads & search ads, we aimed to capture the interest of new users, drawing them into the world of EyeCare People and encouraging them to visit our stores.
Expanding on this online presence, we generated offline excitement through the Lindberg Trunkshow's social media campaign. Through a blend of culturally rich videos and compelling written content, we wove a narrative that resonated with the essence of the Lindberg brand. This approach not only stirred curiosity but also enticed active participation in the offline event.
Our content strategy extended beyond merely showcasing eyewear and eye examinations. We made sure to include valuable insights on eye care and lens-related knowledge in our account management. This holistic approach aimed to educate and engage our audience beyond the products.