Colormoon Art Studio partnered with Sunnio Media to establish its official presence on XiaoHongShu, strategically targeting Chinese parents in Singapore. By sharing thoughtfully crafted educational content that centers on art appreciation and creativity, the brand quickly resonated with its intended audience. Rather than focusing solely on technical skill, Colormoon’s approach to art education emphasizes imagination, expression, and the innate potential of each child.

Through consistent storytelling and a vibrant showcase of students’ artwork, the studio successfully demonstrated its philosophy of nurturing creativity from within. This authentic content not only strengthened parent trust but also inspired many to bring their children in for trial classes, leading to strong word-of-mouth and organic growth on the platform.