Xiaohongshu Influencers: A Hidden Opportunity for Brands Expanding in Southeast Asia

When brands think of social media marketing in Southeast Asia, platforms like TikTok and Instagram often dominate the conversation. However, one fast-growing platform has quietly become a powerful marketing channel for Chinese-speaking communities and beyond: Xiaohongshu (Little Red Book). While it is best known in China, Xiaohongshu is gaining influence among overseas Chinese and Southeast […]

XiaoHongShu vs TikTok: Which Platform Is Better for Brand Seeding in Singapore?

In Singapore’s fast-growing digital economy, social media marketing plays a crucial role in driving consumer awareness and conversions. Among the most talked-about platforms are Xiaohongshu (RED) and TikTok. Both platforms are popular for “brand seeding”—a strategy where brands subtly introduce products through authentic content to influence purchase decisions. But which one is more effective for […]

Why Your Brand Isn’t Getting Traffic on Xiaohongshu? Common Mistakes & Solutions

Xiaohongshu (also known as RED) has become one of the most influential social commerce platforms in China, where consumers discover, review, and purchase products. With over 300 million monthly active users, it’s a goldmine for brands seeking exposure and conversions. Yet many businesses struggle with low traffic and engagement. Why does this happen? In this […]

How Beauty, Maternity, and Tech Brands Can Do Differentiated Marketing on XiaoHongShu

Xiaohongshu (RED) has quickly become one of the most influential social commerce platforms in Asia, with a growing presence in markets like Singapore. Known as a lifestyle search engine, Xiaohongshu is where consumers look for authentic reviews, product recommendations, and real-life experiences. For brands in beauty, maternity, and tech industries, standing out in such a […]

Why Your Brand Isn’t Getting Traffic on Xiaohongshu in Singapore? Common Mistakes & Solutions

Xiaohongshu (also known as RED) is one of the most powerful lifestyle and social commerce platforms in Asia. With its growing influence among Mandarin-speaking communities in Singapore, it has become a key platform for brand discovery, authentic reviews, and purchase decisions. However, many brands entering Xiaohongshu face the same challenge: low traffic and engagement. Why […]