XiaoHongShu vs TikTok: Which Platform Is Better for Brand Seeding in Singapore?

In Singapore’s fast-growing digital economy, social media marketing plays a crucial role in driving consumer awareness and conversions. Among the most talked-about platforms are Xiaohongshu (RED) and TikTok. Both platforms are popular for “brand seeding”—a strategy where brands subtly introduce products through authentic content to influence purchase decisions. But which one is more effective for […]

How to Build a TikTok Marketing Funnel: From Awareness to Conversions

TikTok has rapidly evolved from a viral video app into one of the most powerful marketing platforms in the world. With its 1 billion+ active users and strong presence across Southeast Asia and Singapore, TikTok offers brands a unique opportunity to guide consumers from awareness to conversions. But success requires more than just posting entertaining […]