Xiaohongshu Influencers: A Hidden Opportunity for Brands Expanding in Southeast Asia

When brands think of social media marketing in Southeast Asia, platforms like TikTok and Instagram often dominate the conversation. However, one fast-growing platform has quietly become a powerful marketing channel for Chinese-speaking communities and beyond: Xiaohongshu (Little Red Book). While it is best known in China, Xiaohongshu is gaining influence among overseas Chinese and Southeast […]

TikTok vs Instagram: Which Platform Drives Better Influencer ROI in Southeast Asia?

Influencer marketing continues to dominate the digital landscape in Southeast Asia, where social media adoption rates are among the highest in the world. Brands are increasingly investing in influencer partnerships to drive awareness, engagement, and conversions. But the big question remains: which platform delivers a better ROI—TikTok or Instagram? In this article, we’ll break down […]