Where Trust-Driven Buying Starts in China
Xiaohongshu (also known as RED) is the go-to platform for China’s Gen Z and millennial consumers to discover new products, get peer reviews, and make purchase decisions—especially in beauty, fashion, wellness, and lifestyle. With a unique mix of social media and e-commerce, it’s where brand stories become purchase triggers.
Unlike one-size-fits-all tactics, our approach focuses on creating a seamless buyer experience across channels. We combine inbound content, outbound ABM, paid media, and email nurturing to attract qualified leads, move them through the funnel, and support your sales team with warm, sales-ready prospects. Every step is tracked, optimized, and aligned to your revenue goals—so you’re not just generating leads, but building long-term business growth.
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Xiaohongshu Strategy & Execution—From Setup to Scale
Xiaohongshu Account Verification is essential for brands and creators aiming to build credibility, unlock advanced features, and gain visibility on one of China’s most influential lifestyle platforms. A verified account comes with a blue badge and signals to users that your brand is legitimate and trustworthy—boosting engagement and follower growth.
Our team manages the entire verification process, whether you’re a domestic or international brand. From preparing the required business licenses and trademarks to navigating Xiaohongshu’s backend system, we ensure a smooth, fast, and compliant setup—so you can focus on creating high-quality content and connecting with your target audience on RED.
Xiaohongshu Content Creation & Development is at the heart of building a strong brand presence on RED. Users on this platform crave authentic, visually engaging, and informative content that feels personal—not salesy. Whether you’re in beauty, fashion, lifestyle, or wellness, standout posts can drive massive organic reach and influence purchasing decisions.
Our content team specializes in crafting RED-native visuals, storytelling copy, and engaging video formats that align with trending aesthetics and audience behavior. From planning monthly content calendars to producing UGC-style posts, unboxing videos, tutorials, and reviews, we ensure every piece resonates with Xiaohongshu’s community and reinforces your brand identity.
Xiaohongshu Influencer Marketing leverages the power of trusted voices to drive authentic engagement, brand discovery, and consumer action. On RED, influencers—especially micro and mid-tier KOLs—have built strong communities based on relatability, credibility, and content quality. Collaborating with the right creators allows your brand to tap directly into niche audiences and spark meaningful conversations.
We connect you with vetted Xiaohongshu KOLs and KOCs in beauty, fashion, wellness, parenting, and lifestyle. From campaign strategy and influencer matchmaking to content briefing, negotiation, and performance tracking, we manage the entire process end-to-end—ensuring each collaboration aligns with your brand values and delivers measurable results.
Xiaohongshu Campaign Strategy is the blueprint behind every successful brand activation on RED. It’s not just about posting content—it’s about crafting a story that aligns with your brand goals, resonates with target users, and leverages the platform’s unique search and discovery behaviors. A strong campaign strategy can turn casual scrollers into loyal customers through trust-driven, community-powered influence.
We develop tailored Xiaohongshu campaign strategies that integrate content planning, influencer outreach, hashtag positioning, seeding timelines, and user engagement tactics. Whether you’re launching a new product, entering the China market, or creating seasonal buzz, our team ensures your campaign is data-informed, trend-sensitive, and optimized for visibility, virality, and conversion.
Xiaohongshu Cross-Platform Integration ensures your brand presence on RED connects seamlessly with your broader digital ecosystem in China. While Xiaohongshu excels at driving product discovery and trust through peer-generated content, its full value is unlocked when integrated with platforms like WeChat, Douyin, Tmall, and your own e-commerce channels.
We help you design and execute a cohesive strategy that links Xiaohongshu content with conversion touchpoints—embedding QR codes, directing traffic to WeChat Mini Programs, syncing product listings, and aligning messaging across all platforms. This creates a unified brand journey that increases retention, drives transactions, and maximizes your ROI across China’s fragmented digital landscape.
Xiaohongshu Performance Tracking is essential to understanding what drives real engagement, conversions, and community growth on RED. Unlike traditional social platforms, Xiaohongshu’s algorithm prioritizes saves, shares, and searchability—making data interpretation both nuanced and powerful when done right.
Our team provides in-depth analytics and transparent reporting across all campaign and content efforts. We track metrics such as post impressions, engagement rates, follower growth, keyword rankings, and influencer performance. With these insights, we continuously refine your strategy to ensure long-term visibility, brand relevance, and measurable ROI.
Let’s Make Your Brand Shine on Xiaohongshu
What Sets Us Apart
Local Insight, Global Execution
Creative Production Team
Influencer Network Access
Performance Transparency
One-Stop Execution
FAQS About XiaoHongShu Packages
We offer Xiaohongshu services for which industries?
We serve beauty, skincare, lifestyle, maternity, baby, fashion, tech, and F&B brands looking to grow in the Chinese-speaking market.
We include which services in Xiaohongshu packages?
Our packages cover influencer seeding, content creation, account management, hashtag strategy, ad placements, and performance tracking.
We help clients open and verify brand accounts?
Yes, we assist with Xiaohongshu official account setup, brand verification, and localization of brand information.
We manage influencer collaborations on Xiaohongshu?
Absolutely. We work with a curated network of KOCs and KOLs to drive authentic exposure and engagement.
We provide original content or repurpose existing materials?
We offer both options—creating native Xiaohongshu content or adapting your brand assets to fit the platform’s aesthetics.
We offer monthly or campaign-based packages?
Yes, we provide flexible packages for one-off campaigns or ongoing monthly management based on your goals.
We support bilingual content and communication?
Yes, our team handles both English and Chinese (Simplified) to ensure seamless communication and culturally relevant content.
We track and report performance regularly?
Yes, we deliver monthly reports that include key metrics like impressions, saves, engagement, and influencer ROI.
We advise on Xiaohongshu ad placements?
We help strategize and manage native ad campaigns including search ads, feed ads, and keyword targeting.